The IMA P-CE 100 is a compact sinking lure.
It has a slalom action and a medium to fast retrieve will see the IMA P-CE 100 fishing at around 30cm to 60cm under the surface.
It is a very effective lure to use when bass are actively chasing small bait fish and the compact size allows it to cast well so that you can punch it out to where the fish can be seen boiling below the surface.
A steady retrieve will normal do the business as the IMA P-CE 100 flashes past the bass like a fleeing baitfish. It is also worth trying a pause or two to let the lure sink tantalisingly before you retrieve again and induce any watching fish to grab the bait before it gets away!