Baiting needles and tools

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Functional

Performance

Analytics

Others

Special purposes

Ensure security, prevent and detect fraud, and fix errors

Illustrations

An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.

Deliver and present advertising and content

Illustrations

Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.

Save and communicate privacy choices

Illustrations

When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.

Features

Match and combine data from other data sources

Link different devices

Identify devices based on information transmitted automatically

Special Features

Use precise geolocation data